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South Brand Boulevard Study










The purpose of this study is to establish South Brand Boulevard as an attractive, walkable, urban auto row with a mix of commercial uses to ensure the future vitality of businesses and residences within the corridor.

The Glendale City Council adopted the below Zoning Recommendations. Recommendations regarding parking are currently in progress.








Zoning Recommendations

Changes to zoning standards included minor modifications regarding the following:

arrow Encourage pedestrian orientated buildings and streets.
arrow Encourage buffers between commercial and residential by utilizing landscaping and modifying rear setback requirements.
arrow Review landscape standards for new development and surface lots.
arrow Explore design options for building elevations facing residential zones.
arrow Allow bridges over the right of way, including some specific requirements.
arrow Review standards to address signage.
arrow Explore strategic locations for truck and vehicle access and loading.


Potential Parking Solutions

In Summer 2010, the City conducted a comprehensive evaluation of parking supply and demand for the neighborhood. Through analyzing parking issues comprehensively, the City hopes to produce a set of parking solutions that will:

arrow Maximize street parking in the area.
arrow Ensure economic vitality in the area.
arrow Create parking policies and programs that meet the diverse needs of South Brand businesses and residents.

The following is a preliminary set of parking recommendations. The City intends to work with residents and business owners to further develop and refine the following parking recommendations:

arrow Transition to a “district-based” parking management system.
arrow Allow day-time parking permits for non-residents; unrestricted permits for residents.


Background on the South Brand Boulevard Neighborhood

The South Brand Boulevard neighborhood is one of the most diverse neighborhoods in the City. The corridor contains over 200 small businesses, several prominent schools and churches, multi-family and single-family residential housing, Glendale Memorial Hospital and the largest concentration of new and used auto dealerships in the Burbank-Glendale-Pasadena area. While economically vibrant, the neighborhood has experienced numerous land use and parking issues over the years. The primary goal of this effort is to simplify the South Brand Specific Plan (adopted in 1992) and create a comprehensive set of parking solutions for the neighborhood. Using conventional zoning to replace the existing Specific Plan, we will be able to provide a more simple set of requirements. Through analyzing parking issues thoroughly, the City hopes to produce a set of parking solutions that will improve the quality of life for residents and businesses alike.


Agendas, Meetings and Reports Related to the South Brand Boulevard Study

January 28, 2013 - Transportation and Parking Commission Meeting
6:00 p.m.
613 E. Broadway, Council Chambers
Draft Ordinance Amending Glendale Municipal Code Title 10.36 for Preferential Parking
  arrow Public Notice (see attached PDF)
  arrow Agenda/Staff Report (see attached PDF)
  arrow PowerPoint Presentation (see attached PDF)


August 27, 2012 - Transportation and Parking Commission Meeting
6:00 p.m.
613 E. Broadway, Council Chambers
Draft Ordinance Amending Glendale Municipal Code Title 10.36 for Preferential Parking
  arrow PowerPoint Presentation
  arrow Agenda/Staff Report

January 24, 2012 - Glendale City Council
6:00 p.m.
613 E. Broadway, Council Chambers
Council adopted changes to zoning, the zoning code and preferential parking in the South Brand Boulevard area, including repealing the South Brand Boulevard Specific Plan with amendments to the General Plan and Glendale Municipal Code
  arrow Jan. 6, 2012 Memo to Council (Requirements for Trees in Parking Areas)
Ordinance Relating to the Repeal of the South Brand Bl. Specific Plan and Amendments to Title 5 and Title 30, of the GMC, 1995
Resolution Amending the Land Use Element of the General Plan
Ordinance Amending the Zoning Map in the South Brand Bl. Specific Plan Area
Resolution Establishing a Fee for Certain Sign Permits Related to Temporary Banners

December 6, 2011 - Joint Meeting of the Glendale City Council and Glendale Redevelopment Agency
2:30 p.m.
613 E. Broadway, Council Chambers
Potential changes to zoning, the zoning code and preferential parking in the South Brand Boulevard area, including repealing the South Brand Boulevard Specific Plan with amendments to the General Plan and Glendale Municipal Code
arrow PowerPoint Presentation
arrow Public Notice
arrow Agenda
arrow Staff Report

October 24, 2011 - Special Joint Meeting of the Planning Commission & Transportation and Parking Commission
6:00 p.m.
613 E. Broadway, Council Chambers
Potential changes to zoning, the zoning code and preferential parking in the South Brand Boulevard area, including repealing the South Brand Boulevard Specific Plan with amendments to the General Plan and Glendale Municipal Code
arrow Public Notice
arrow Staff Report
    Exhibit 1 - South Brand Zoning and Parking Discussion
    Exhibit 2 - South Brand Zoning Discussion Issues/ Opportunities
    Exhibit 3 - Neighborhood Zone Permit Parking Pilot – Zones 3, 4, and 6
    Exhibit 4 - South Brand Recommendations Zoning, Signage and Parking
    Exhibit 5 - South Brand – Zoning, Signage and Parking Recommendations September 15, 2011
    Exhibit 6 - Draft Zoning Ordinance
    Exhibit 7 - Zoning Comparison Chart
    Exhibit 8 - Proposed Zone Change Map
    Exhibit 9 - Proposed Parking Districts Map
    Exhibit 10 - Project Correspondence


September 15, 2011 - Outreach Meeting with Roosevelt Middle School Parents
arrow Meeting Handout in English
arrow Meeting Handout in Spanish
arrow Meeting Handout in Armenian


February 8, 2011 - City Council/Redevelopment Agency
Update on Zoning and Parking Revisions
arrow Agenda
arrow Staff Report with Attachments (entire document/29.43 MB)
         Staff Report
         Exhibit 1 - January 27, 2009 Staff Report to City Council
         Exhibit 2 - December 7, 2009 Staff Report to Transportation & Parking Commission
         Exhibit 3 - March 9, 2010 Staff Report to City Council/Redevelopment
         Exhibit 4 - Employer Travel Survey
         Exhibit 5 - South Brand Existing Conditions Report
         Exhibit 6 - August 17, 2010 Staff Report to City Council
         Exhibit 7 - South Brand Zoning and Parking Discussion Handout
arrow Power Point Presentation


January 11, 2011 – Outreach Meeting with Brand Boulevard of Cars
arrow South Brand Zoning and Parking Discussion Handout


September 27, 2010 - Transportation & Parking Commission
Preferential Parking Districts (South Brand Boulevard Neighborhood)
arrow Agenda
arrow Power Point Presentation
arrow South Brand Boulevard Corridor Existing Conditions Report


September 20, 2010 - Outreach Meeting with Transportation and Parking Commission Subcommittee and Stakeholder Group
arrow Power Point Presentation


August 17, 2010 - City Council
Initiate Zoning Code Changes for the South Brand Boulevard Specific Plan Area
arrow Agenda
arrow Staff Report
arrow Minutes


June 28, 2010 - Transportation and Parking Commission
Staff Update
arrow Agenda
arrow Staff Report
arrow Minutes


March 9, 2010 - City Council/Redevelopment Agency
Staff Update on the Implementation of the Mobility Study - Initiation of Comprehensive Parking Solutions for South Brand
arrow Agenda
arrow Staff Report
arrow Minutes


December 7, 2009 - Transportation & Parking Commission
Parking Issues in Multi-Family Neighborhoods
arrow Agenda
arrow Staff Report



For more information, please contact Mike Nilsson, Mobility Planner at mnilsson@ci.glendale.ca.us or 818-937-8164.

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